THE QAL WAY
Our Vision
Engaging customers, connecting communities, exceptional experiences.
Strategies to deliver our vision
Shareholder Value
- Growing market share
- Developing our non-aero business
- Focus on cost and yield
Customer Experience
- Continually measuring and enhancing customer service quality
- Upgrade facilities
- Range of products and services
Social Responsibility
- Sustainable activities
- Collaborating with the community
- Economic drivers in our regions
High Performance Workforce
- A common mission
- Supporting success and being accountable
- A diverse, skilled and capable team
Accomplished Operators
- Capacity management
- Safe and secure places
- Efficient and effective operations
The QAL Way
The ‘QAL Way’ is at the heart of our organisation and the foundation of value creation throughout our airport and aviation support businesses.
Regional Investment Focus
QAL is a regional airport specialist. Our focus is to create significant regional airport development in Queensland. Our track record in passenger growth and financial management is matched by a sustainable investment in airport infrastructure.
Sustainable Growth Philosophy
Sustainability principles are central to QAL’s business strategy. We adopt a triple bottom line approach to all our activities, balancing financial results with our hands-on community and environmental involvement.
This is demonstrated through our sponsorship investment, which spans community based events and initiatives to major events attracting inbound visitation to benefit the state-wide tourism industry.
QAL’s environmental objective is to maintain community and government confidence in our ability to manage and grow our operations by demonstrating a genuine commitment to environmental stewardship. It is our policy to assure the environmental integrity of our operations and facilities (both aviation and non-aviation) at all times.
Each airport has employed a strategy that reflects their unique environment. Strategies are continually being updated as our natural elements evolve.
Partnership Approach
We are committed to an integrated partnership approach to business development and marketing, working cooperatively with the local tourism industry and airlines. Our partnership approach is based on three core principles:
- Local approach and understanding
- Empowered local management
- Strong community engagement
Passion for Innovation
As a group, we are passionate about finding innovative ways to achieve sustainable passenger growth that will not only benefit shareholders but also the regional communities we serve, our environment and business partners.
A highlight of the group’s innovation strategy is the Northern Australian Aerospace Centre of Excellence (NAACEX). Located at Townsville Airport, NAACEX is the hub of aerospace industry in North Queensland.
People
QAL has a focus on our people. We invest in talent and provide a pathway for the development of our people and give them opportunities to succeed.
